Western Bikeworks was born in Northwest Portland, Oregon in 2003, and for nine years our little shop sold and fixed a lot of bikes, produced some great videos, and made a name for itself in the local cycling community through events and partnerships. After the brick and mortar store closed we continued that legacy online, offering great value and excellent customer service to keep you rolling.
However, the time has come to say goodbye to the name 'Western Bikeworks.' But, luckily, everything you've come to know and love about our shop will live on with BikeTiresDirect.
From the start, Western Bikeworks has been a sister store to BikeTiresDirect and since going entirely online in 2020 they've been practically twins. If you've ever had the chance to visit our showroom and warehouse, you will have discovered it's all the same place. And soon they'll be merging in digital space as well.
You can look forward to the same web experience, the same inventory and pricing, the same sales and daily deals, the same customer service team, the same emails, and the same rewards program. But BTD has an even better loyalty program, since points can be spent in any quantity—not limited to 1000 points at a time.
On March 16th, 2026, all Leader's Club accounts automatically become BTD Gold Members and all Rewards Points convert to VIP Points. Just log in using your username and password and you're all set! If you already have a BTD account you want to use, please request a new password. When you sign in using the new password, our software will automatically combine your two accounts. If there's any issues, please don't hesitate to get in touch with us at [email protected].
We're eager for you to join us at BikeTiresDirect.
P.S., BTD also carries on our cycling community spirit with a full roster of sponsored athletes, races, and event partnerships in and around Portland. Keep up with it all, plus news, reviews, and culture by following us on social media.
