Privacy and Security
We use SSL/TLS web browser security for all areas of our site. We adhere to the credit card industries PCI/DSS standards and are scanned quarterly by a third party to test our security. All credit card data entered on our site, or entered by one of our customer service staff, occurs in hosted form fields. This technology bypasses our servers and allows the web browser to communicate directly with the payment processor. This prevents our website servers from ever seeing or storing your credit card data. This is considered the safest way to accept credit cards and puts the trust relationship between a customer's computer and the credit card banking system. Our priority is to provide the safest shopping experience possible.
Our servers look for malicious behavior and take automated action to lock accounts being misused. We collect many data points about all transactions and use that to safeguard our servers and our customers accounts. Data may or may not be linked to a known user but has to be maintained for at least one year as part of our security audit process.
We will not share your personal information (name, email, address, phone) with anyone without legal reasons. We honor court ordered subpoenas for information in accordance with US law. We communicate personal information to credit card processors in the course of completing your financial transaction with us.
We work with advertisers to promote our site and product we sell. In partnership with those sites, we place their tracking code on our site to help them confirm if you visited our site from one of their ads. We also use remarketing advertisers that could show you ads for products you viewed on our site. The service we use has opt out instructions, located here.
We do not share any site traffic data with third party companies, unless it is part of a direct business relationship and governed by a data handling agreement. The data is used to track performance of our website and performance of our advertising.
Shopping interactions, email click throughs, and other behavioral signals are sometimes used to customize your experience. These data points help guide search result sorting and promotional offerings. We do not use any inferences to restrict, or discriminate against, customers.
At any time, you may request by phone (1-800-682-0570) or email ([email protected]), that your information and purchase history is disassociated from your account and all personally identifiable information be removed from our system. Remaining data will only be used as part of security logs and as part of our accounting systems.
Our automated returns processing makes it easy to create a return shipping label. For more information on returns, view our Returns Page.
Our software automatically sends out an order confirmation email when the order is received, and a ship notification email (if shipped via UPS) when the order is shipped. These emails are automatic and are sent by our server software. If you have spam blocking software that sends a return email and requires a response, you will most likely not receive these confirmation emails.
When you create a new account, you have the option of joining our VIP Club which adds you to our email newsletter list. Email newsletters are sent out every week or two and include special deals and other information. Each of our email newsletters includes an unsubscribe link at the bottom of the email which will remove you from our email newsletter list.
BikeTiresDirect.com accepts no responsibility for the proper use of the merchandise purchased and makes no warranty either expressed or implied as to the fitness of the merchandise for any particular use. The customer is urged to exercise caution in using the merchandise including wearing a helmet, reflectors and lights.
VELCRO(TM) is a registered trademark of Velcro Industries B.V.
California Consumer Privacy Act (CCPA)
If you are a California resident, you may ask businesses to disclose what personal information they have about you and what they do with that information, to delete your personal information and not to sell your personal information. You also have the right to be notified, before or at the point businesses collect your personal information, of the types of personal information they are collecting and what they may do with that information. Generally, businesses cannot discriminate against you for exercising your rights under the CCPA. Businesses cannot make you waive these rights, and any contract provision that says you waive these rights is unenforceable.
You have the right to request that your information not be shared with ad targeting providers by following the instructions via this link, "Do Not Sell My Information".