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Welcome to BTD's Black Friday + Cyber Monday deal hub, a one-stop-shop for all of the can't-miss sales of the 2024 holiday season! Whether you are a roadie at heart, a gravel connoisseur, a singletrack explorer, or anywhere in between, you're bound to find something to suit your fancy with a few extra bucks left in your pocket. Shop all of the best deals of the year, and don't forget to check back on the regular, as we'll continue to update the hub as new deals roll out.
Featured Deals
Save up to 60% on BTD's top-pick doorbuster deals thru May 27th.
Save up to 25% on select Castelli apparel & accessories thru May 27th.
Save up to $250 on select wearables thru December 2nd.
Save up to $150 on select electronics thru December 2nd.
Save 20% on HED wheels thru May 27th.
Save 25% on Lazer helmets thru May 25th.
Save 25% on Pearl Izumi apparel and accessories thru December 2nd.
Save 20% on Schwalbe tires and tubes thru May 27th
Save up to 25% on Shimano footwear thru May 25th.
Save 25% on select Vittoria products thru May 27th.
Electronics & Trainers
Save up to $250 on select wearables thru December 2nd.
Save up to $150 on select electronics thru December 2nd.
Tires
Save 10% on 45NRTH tires and tire accessories thru May 27th.
Save 25% on select Challenge tires and tubes thru December 2nd.
Save 20% on Schwalbe tires and tubes thru May 27th
Save 25% on select Vittoria products thru May 27th.
Save 25% on WTB products thru May 27th.
Apparel
Save up to 25% on select Castelli apparel & accessories thru May 27th.
Save 25% on Craft apparel and accessories thru May 28th.
Save 25% on Endura apparel and accessories thru May 28th.
Save 25% on select Giro apparel & accessories thru May 28th.
Save up to 25% on Louis Garneau products thru May 28th.
Save 25% on Pearl Izumi apparel and accessories thru December 2nd.
Save 25% on select POC apparel thru May 27th.
Save up to 30% on Sportful apparel & accessories thru May 29th.
Save 30% on Zoic apparel thru May 28th.
Components
Save up to 30% on Fizik saddles thru May 28th.
Save 25% on select FSA components until thru May 27th.
Save 20% on HED wheels thru May 27th.
Save up to 25% on Selle Italia saddles thru May 27th.
Save 25% on Vision components thru May 27th.
Save 25% on WTB saddles thru May 27th.
Footwear
Save up to 30% on Fizik footwear thru May 28th.
Save 25% on Lake footwear thru May 28th.
Save 25% on Pearl Izumi footwear and accessories thru December 2nd.
Save up to 25% on Shimano footwear thru May 25th.
Helmets & Eyewear
Save 25% on Bell helmets and accessories thru May 27th.
Save 25% on select Giro helmets thru May 28th.
Save 25% on Kask helmets until May 27th.
Save 25% on Koo eyewear thru May 27th.
Save 25% on Lazer helmets thru May 25th.
Save 25% on Limar helmets and eyewear thru May 27th.
Save 25% on select POC helmets & eyewear thru May 27th.
Save 20% on Smith eyewear thru May 27th.
Save 25% on Tifosi eyewear thru May 27th.
Save up to 40% on Troy Lee Designs helmets and apparel thru May 28th.
Accessories, Bags & Tools
Save 25% on select Blackburn accessories thru May 27th.
Save up to 25% on select CamelBak bottles & packs thru May 28th.
Save 20% on Feedback Sports products thru May 28th.
Save 30% on select MSR bikepacking gear thru May 27th.
Save 25% on Ortlieb products thru May 29th
Save up to 25% on select Silca products thru May 28th.
Save up to 25% on select Thule products thru May 27th
Save 25% on select Topeak products thru May 27th.
Save 20% on Yakima products thru May 28th.
Nutrition & Hydration
Save 25% on GU nutriton & hydration thru May 27th.
Save 20% on Skratch Labs nutrition and hydration thru May 28th.
Looking for 2024 BFCM bike sales? Then look no further because the BikeTiresDirect Holiday Deal Hub is the place to find the best deals for road cyclists, mountain bikers, and gravel riders. From components and apparel to electronics and tires, we'll be adding the season's deepest discounts from top brands like Garmin, SRAM, Pearl Izumi, and Shimano as we get closer to the big day.
Did you arrive here at the wrong time of the year? Be sure to bookmark this page and pedal back through before the Black Friday / Cyber Monday shopping holiday!