We're just like you: we love long rides and long coffee stops. That's why we've partnered with our friends from Nossa Familia Coffee in PDX to bring fresh coffee straight to your doorstep—starting on September 18th, while supplies last all orders over $200 will get a free six pack of Full Cycle instant coffee! It's the perfect companion to keep in your jersey pocket, take bikepacking, or keep close by in case of a caffeine emergency. Just stir into hot or cold water! Haven't heard of Nossa Familia? Read on for a brief history of the company and why cycling is in their DNA.
Update: we sold out of instant coffee! Did you miss out on the offer, or score a pack and need some more of that sweet nectar? We've got something everyone can take advantage of: now through October 31st, 2025 you can head to Nossa Familia's website and enter BTD35 to save 35% on a single order, or enter SUB-BTD40 to save 40% on your first 3 subscription orders. Let's get caffeinated!
Nossa Familia Coffee began in 2004 with Augusto Carneiro, an avid cyclist and mechanical engineer who moved to Portland for university. As a child back home in Brazil, Augusto worked on his family's coffee farm. After a few years working as an engineer, he decided it was time for a change and brought his family's coffee to Portland. Focusing on his network and relationships, Nossa Familia Coffee was officially in business.
That emphasis on building relationships and growing the community remains the guiding force behind Nossa Familia Coffee's evolution from local to global. Sourcing the world's best coffee from farmers and suppliers beyond Brazil, Nossa Familia Coffee is Oregon's first Certified B Corp coffee roaster, with two cozy cafes, a roastery, and expanding wholesale operation.
Additionally, through their give-back program they've donated nearly $700,000 to non-profits and charitable causes. Full Cycle is Nossa Familia's signature blend and the keystone of their giveback initiative. The name represents their involvement in the 'full cycle' of coffee, from farm to cup, and their relationships at every step in the supply chain. It also represents Augusto's aim to support and promote a love of cycling. 50¢ of every bag of Full Cycle purchased goes to nonprofits working to make the world a better place through bicycles.
The philanthropy doesn't stop at charities though. Chances are if you've participated in any Zone 5 Promotions cycling events, most notably Harvest Cyclocross and Washougal MTB, you will recognize Nossa Familia Coffee as a huge supporter of PNW cycling. They supply complimentary coffee to all attendees and often donate coffee for people who find themselves on the podium.
