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Serving cyclists
since 2002
Look Bicycles at Bike Tires Direct

A Legacy of Performance

Born from Alpine Ski bindings and moving into the classic clipless pedals, LOOK has been a staple in the cycling world since Bernard Hinault rode their pedals to victory in the 1985 Tour de France. And while steel was still standard and aluminum was ascendent they bet big on carbon fiber bikes, and the next year Greg LeMond won the Tour on a LOOK KG 86, the first win for a carbon bike.

Today, with over 30 years of experience, LOOK is a leader in the production and innovation of carbon fiber bikes for pros and amateurs alike. These sleek French frames paired with cutting edge Di2 or AXS drivetrains are sure to perform as well as they look.

With options for aero, climbing, endurance, and gravel, as well as select e-bikes, there's a LOOK for everyone.

The Highlight Reel

The 795 Blade: LOOK's premier aero bike was born to race. You can see UCI World Team Cofidis blazing on these in the pro peloton.

The 785 Huez: The lightest bike possible for arduous trips up the mountains (and the screaming descents down them).

The 765 Optimum: An endurance bike designed for long haul comfort. Relaxed geometry but still sharp.

The 765 Gravel: The same tried and tested endurance bike with boosted tire clearance and added mounts. Made to keep you rubber-side down on all terrain.

E-Bikes: Choose between Optimum or Gravel models with integrated (but removable!) Fazua motors and batteries.

RS Models: Frames with an RS (Rally Sport) designation boast a higher end carbon layup, resulting in a weight savings of between 80-200 grams.

The Art of Cycling

So, who are LOOK bikes for?

They are for the rider who appreciates heritage, innovation, and attention to detail. From the matte finish on the flat top tubes to prevent the sun from reflecting in your eyes, to the stiff, efficient and comfortable carbon layups that are the result of over 30 years of development, LOOK bikes are uncompromising.

We're excited to bring these beautiful bikes to you so you can ride your dream.

If you have further questions about this article or any of the products we carry, please feel free to reach out to our customer service team at the hours listed below.

[email protected]


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