Mon-Sat 8am-5pm PT
Sign Up
Serving cyclists
since 2002

Introducing LIT Tires

BikeTiresDirect is committed to bringing our customers the latest and most exciting products, which is why we've teamed up with a local company, LIT Cycling, to bring you a revolutionary new reflective bike tire.

The 360 Ultra-Reflective Tire by LIT Cycling of Portland, Oregon

LIT Cycling, a Portland-based company (like us!), has developed a new take on the reflective bicycle tire. Designed with all-season road riding and urban commuters in mind, the tire's high-profile reflective sidewall is visible from virtually 360 degrees. It's very lightweight and puncture-resistant. The end-result is a tire that increases overall rider visibility during times of low light while maintaining performance-oriented features. The few reflective tires on the market today are heavy, bulky wire-bead tires; LIT's lightweight, high-visibility, Aramid-bead folding tire is unmatched by the rest of the industry.

The first LIT tires will be produced in a 700c x 28mm size. This production run was funded 100% on Crowd Supply in May 2013. LIT has partnered with a major European bicycle tire producer for their manufacture. The tires are currently available for for sale on BikeTiresDirect at a price of $49.99 per tire. Get 'em while they're hot!

Also, be sure to check out LIT's website here.

Our Most Popular Articles

About Us All About Gear Inches Bicycle Helmets Bicycle Lights Bicycle Pedals Bike Fenders Bike Seat Posts Bike Stems Chain Compatibility Common Tire Sizes COVID-19 Response Cyclocross Tires Follow Us On Twitter! How To Write A Product Review Mountain Bike Road Tires Older 26 Inch Tire Sizes Older Tire Sizes Privacy and Security Racing/Performance Tires Returns/Exchange Policy Road Bicycle Wheels Road Bike Handlebars Shipping Sidi Cycling Shoes Tire and Tube Replacement Tire Size Chart Tire Tips Tire Width Tread Patterns Tube Types

We are committed to delivering outstanding value and service to our customers, every day.
Try us today to see why so many of our customers come back again and again.

*Orders received before 3:00PM Pacific time are shipped the same day (Mon-Sat). Orders over $50
are shipped free (USA only, excluding AK and HI). Some exceptions apply. See Shipping for details. 89


Want to save on all your Bike Tires Direct purchases? Sign up here for exclusive discount offers.

BikeTiresDirect on Facebook BikeTiresDirect on Instagram BikeTiresDirect on Strava
5741 NE 87th Ave (I-205 exit 23B) Portland, OR 97220 | 503-342-9985 | [email protected]