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Princeton CarbonWorks Grit 4540 White Industries Disc Brake Wheelset
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Princeton CarbonWorks Grit 4540 White Industries Disc Brake Wheelset

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Mfg PartNum:
SALE: $2,550.00 set
MSRP: $3,000.00
That's 15% off
In Stock
Ships Free!
This model is not eligible for VIP points
Price matches are is not eligible for VIP points


Ivy League All-Road Wheel Design

The newest member of the Princeton CarbonWorks family, the GRIT 4540 was designed from the ground up to recalibrate your expectations from a carbon wheelset. Lightweight? Got it. Amazing stiffness? Check. Versatile, snappy, fast, stable? Always. Ideal for climbing and all-purpose road OR gravel/CX (mixed terrain, gravel, cyclocross).

How do they do it? Taking experience from the 6560 model, Princeton CarbonWorks launched the GRIT with their variable depth sinusoidal cross-section, for unrivaled crosswind stability. They also introduced a slightly varying width to the profile, and optimized their carbon layup, focusing around high-stress areas. The nipple bed has been completely re-engineered to provide greater carbon thickness in that area while removing material that was not needed. 21mm hook to hook and 29.9mm at the widest point.

Next-level stuff right? Try a uniform, hole-less tire bed. By removing holes from the tire bed, the wheel becomes incredibly stiff (holes+carbon aren't best friends). That allowed CarbonWorks to make the tire bed thinner (lighter) while providing greater hoop stiffness (stronger).

Oh yeah, no more tubeless tape either (YOU'RE WELCOME). The GRIT 4540. Tubeless and podium ready. Reserved for those with GRIT

Note: These wheels are also offered with TUNE, Chris King R45 Standard, Chris King R45 Ceramic, DT Swiss 180EXP, Industry Nine, or Aviee Hubs. Please reach out to customer service at 1(800) 682-0570 to find availability. We can special order custom wheels with extra lead time. Prices may vary depending on the hub selected in the event of a special order.

Is the Grit 4540 Disc Brake Wheelset right for you? Learn more at the BikeTiresDirect Strava club page, where our wheel purchaser shares his thoughts on their aerodynamics, versatility and eye-catching aesthetics.


  • Tubeless-Ready
  • Carbon (of course...)
  • Excellent crosswind stability
  • Hole-less tire bed
  • 21mm hook to hook inner rim width
  • All-road versatility
  • 12x100mm (Front) & 12x142mm (Rear) Thru Axle
  • Centerlock Disc Compatible
  • Shimano 11spd or SRAM XDR 12spd compatible
  • White Industries Hub
  • Claimed wheelset weight (with valve stems) is 1505 grams
  • Claimed rim weight is 415 grams

FREE Cassette Installation - Order a cassette along with a wheelset and we can install the cassette for free. Cassette installation requires special tools that not all our customers have. The cassette will be professionally installed and torqued to spec. Just add "Please install cassette" to your order notes at checkout and we'll take care of you. Please Note: If our inventory allocation requires that we ship your wheels and cassette from different warehouses, we will not be able to offer this service.

B-Stock - This product has one or more B-Stock units available. These units can be purchased at a discount (see option select). B-Stock units were returned from other customers and may have missing or damaged packaging materials. These units are otherwise as new. The full manufacturer warranty applies. Click Here for more information.

This product is NOT Eligible for VIP Points.

Please note: This product ships signature required.


Discipline: All-Road 

Claimed Weight: 1505 g

External Rim Width: 29.9 mm

Front Hub Spacing: 12x100 mm

Rear Hub Spacing: 12x142 mm

Wheel Size: 700C/29 (ISO 622) 

Hubs: White Industries 

Internal Rim Width: 21mm 

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5741 NE 87th Ave (I-205 exit 23B) Portland, OR 97220 | 800-682-0570 | [email protected]