I bought the dark brown, and I bought it for the looks. Looks like cork, or leather. Mates well with the color scheme of my bike. I have an old Schwann Le Tour in a dark blue. The dark brown goes great with the dark blue, and my dark brown leather saddle. This was my first time ever retaping a set of handlebars, and was happy with the results-videos on YouTube. Tape is comfortable to ride with, and is a good vibration dampner. Would recommend.
Very happy that BTD is now carrying this tape. I haven't wrapped bars in a long time, but this tape went on easily (plenty of stretch without tearing, easy to redo if you don't get it quite right). There appears to be plenty of length if you need it for wider bars (mine are 40cm and I had quite a bit left over). It looks good with the embossed logos, and is easy on the hands. I don't know yet how easy it is to clean (I have the brown, which probably doesn't show dirt as much).
Salsa Gel Cork Handlebar tap is top quality. I am on the bars for over 5k miles a year in all types of weather. I haven't found a more durable bar tape. The black can sometime be difficult to fine but BTD always seems to have it in stock with only about a week delay.
I like the soft feel of this tape. This is the second time I have purchased it. It may be because I didn't do the wrap so well the first time, but the tape did move and the edges rounded up. I paid much closer attention to spiral direction and pitch of the spiral. Hopefully, this will help is stay in place better this time.