I've been using Assos chamois cream for years. I tried this because the Assos was out of stock on BTD. Not sure if I'll go back to Assos.
It's thicker than Assos, so, I tend to use a bit less, making it more economical. It works as well as Assos - no chafing, no issues, even when I've ridden in the rain. It does what it's supposed to do. As for it's ability to "deeply
deeply moisturize your skin for total riding comfort and protection..." I cannot speak to the moisturizing part, but, it seems to hold up, even on long (4 hour) rides in both warm and cold temps.
I bought a few chamois creams to try and this was a surprise fave. The container is huge! The cream is thick! Muc-Off hit it out of the park by putting a larger nozzle on this one so the application is easy. I'm a lady and this does have a dude-scent to it that is strong and lingers but I love it! But then again I also loved my dad's grey flannel...