I've used assess chamois cream for 18 years A little more expensive ,sometimes you can find on sale ,however the absolute best... I tried everything ... The ingredients work & are thicker with very high-quality ...don't be fooled by other products and seem to have air in them,Like cheap ice cream ...this is the absolute best for your bottom ...
I have more problems than most with the effects of being in the saddle, in part because I put in 16-28 hour weeks on the bike consistently. I have tried most of the major brands and while I hate paying for it, assos is probably my favorite. I should also say that I had been using Hammer, which I liked but it is just a bit too thick and gritty and I reached a day where I could no longer tolerate the smell. I am also currently auditioning Betwixt which has a lot of potential and I may switch to it from Assos. Assos has an almost mousse-like texture, not liquidy like Chamois Buttr. This seems like a relatively ideal consistency for staying on, though I do still re-apply once on a 3 hour ride. It also has no smell and washes out of clothes really well. On the minus side, I can't totally tell, but it might have a little menthol in it, which is not something I love.
There are at least three things that cycling enthusiasts should buy regardless of price. The first is a helmet. Helmets save lives. I got hit by an SUV and my helmet protected my head. Don't go cheap on a helmet. The second is the brightest rear light. Many cycling accidents happen when a car hits a cyclist from behind. Don't go cheap on a light. The brighter, the better. The third is cream. Saddle sores hurt. Don't go cheap on cream. Assos is not cheap but I have ridden 3,400 miles in two months and did not get saddle sores.
If you've ever had saddle sores, you know they're something worth avoiding. I smear a little on the chamois and then put a dab on potential problem areas and it keeps me saddle sore free. It doesn't have petroleum jelly or anything greasy that clogs up your chamois so your shorts come out of the wash clean every time. Expensive but worth it. I buy a handful of jars at the beginning of the season so I've always got them.
Had biked for several years without using anything like this, but spotted it on a daily deal and figured I'd give it a try. I was used to not using chamois cream so I don't use it all the time, but if I've done some longer rides several days in a row and I notice some discomfort, I'll put some of this on for the next ride and it takes care of things for me. Does give a slight cooling sensation within the first few minutes of applying it, but once I start riding I simply don't notice it, which is what I want. Don't need to use very much for it to work, and since I don't use it all the time I still have about three-quarters left. Since I bought it over a year ago it's been a great value for me! -)