I figure there are 2 audiences taking the time to read a review of this kind of product 1) those who've never used a chamois cream and are wondering if it's something to try, and 2) those who've tried numerous creams and are still looking for the best.
For audience 1, the answer is YES, you've got to be using this stuff, and Chamois Butt'R is an outstanding option. Works fine by itself, but I often go with a thin layer of Aquaphor or Vaseline on the more tender parts of the male anatomy plus right where the inner thigh hits the groin and then go with this product mainly where the directions suggest putting it (immediately posterior to those tender parts). For context, I only ride a triathlon bike, so positioning and pressure points may differ from your riding situation. Of course after a couple hours of intense sweating on the trainer or on a humid day, Chamois Butt'R will need to be reapplied. Their little one-use packs are like magic about halfway through an Ironman bike leg.
Then, for the 2nd audience, I admit I have a limited chamois cream repertoire I've only used this product and their Eurostyle version over the past 15 yrs. The Eurostyle gives a significant cooling effect down there, much more than I'm comfortable with. With that stuff, you're feeling mentholly down below for quite some time, and then when you shower, it comes back to hit you with an open hand of minty-ness. No thank you-a fresh feeling is good, but for me, ice is not nice down there. Stick to this original Chamois Butt'R-you won't regret it.
Certainly, I wish it didn't cost so much, but for the protection it provides, I'd be willing to pay significantly more.
Thank you for your feedback.