Expensive. But then again, you get what you pay for. As with most things Phil, this is simply The best. Lasts practically forever and is actually waterproof. Can't say that often.
I've rebuilt ball-bearing hubs (Campy) with Phil Waterproof Grease for decades ... and the bearings last for decades. I over-grease the fittings, and let them equalize themselves in the first 50 or so miles. Rain, puddles and the hose don't get into the bearings. Using Phil generously, I have Campy, Suntour and Shimano loose ball bearing hubsets that are 40 years old and roll like new. Now I let the bike shop boys repack bearings ... but I hand them a tube of Phil.