After buying my first pair of Fizik shoes, this brand has my attention. I have three pairs of shoes which are extremely comfortable (years of wearing entry level shoes are regrettable). Bar tape does have feature too. I have had some losers ~ this tape does the trick.
I'm usually a Cinelli bar tape guy, but have been experimenting with other types recently. I have two bikes, ride 6k miles a year between them. This tape is soft and tacky enough for my gravel bike. I got it in bright orange, which is nearly fluorescent, which I think is awesome. The tape has gotten dirty pretty quickly, which I guess is to be expected. I'm guessing I'll get 700-800 miles out of this stuff before it starts to look ragged, but then again I am somehow hard on my bar tape. I always seem to go back to Cinelli.
Liked it so much because it's thin and tacky. I like to have a very good grip on the handlebar for crit racing and this tape is 2mm, the thinnest so far and I don't usually wear gloves to it's very tacky. Drawback though is that I chose a celeste colored one and gets dirty easy, once dirty, kind of hard to clean but luckily it's still grippy.
This tape has a very good grip even when wet and muddy. It will not add any cushion if that is what youï¿½re looking for. Washes up quick after a muddy ride and is ready for more adventure.