I love both the feel and durability of this tape. Also I use white tape and my friends always wonder how it stays so white. The tape cleans easily number 1. And I keep my gloves clean, and can change a rear flat - putting the wheel back on WITHOUT cleaning the chain in the process - ha ha.
I've used this for many years. It holds up very well and is comfortable. White is my color of choice and it cleans easily but since I keep my gloves clean, the ribbon rarely needs cleaning. This is a very good product!
I change out bar tape like people go through socks. probably because I get bored and want to try out something different. This is my go to bar tape. Easiest tape to wrap (no adhesive backing). Long enough to wrap (even 46 bars) and have enough left over. You can wrap thick, or thin. Or thin on the drops and thin on the tops. This is by far the easiest tape to wrap. I can wrap a bar in ten minute without say a single cuss word in my garage. Just skip using the finishing tape and use electrical tape instead. If by chance you have to remove the tape for some work on your bike the supplied finishing tape will most likely tear the bar tape when you remove it. Best thing is, it's cheap (the price). I prefer black as I get grease on my hands when I get the dreaded F. Just don't pull too hard, it has a stretch limit. It can tear if you pull too hard.
I'm so glad BTD started carrying the Gel version of the excellent bar tape.
It's so comfortable, wears extremely well. Doesn't get sticky. Won't get soggy.
I've used specialized, and Pro and while both are good, this is my favorite.