This stuff looks excellent and feels good but it does seem to be made pretty cheaply. The backing tape for the sticky side actually ripped about half the adhesive off the bar tape when I removed it so I had to use tension to remove it. As a result it unraveled a few weeks later. I have fizik tape now and its working fine so I don't think its my wrapping technique.
I used to ride the Lizard Skins DSP tape. Then I got this tape and was very happy with the texture when it came it. So far it has been nothing but great and can't beat the price!
I really like this tape. It isn't cushioned so it isn't thick like a Supacaz. It is grippy and to my taste is just thick enough. I use gloves for padding. It is a little tricky to wrap but if you take your time and keep a steady tension you can get a good wrap without any gaps. I only had this tape on for a short time and had to replace my brake cables so could not reuse it. I replaced it with Supacaz which is nice, but is a real nightmare to wrap. Comparing the two tapes I prefer the thinner and more affordable Arundel. It wraps a lot better and I prefer its appearance over the higher priced Supacaz.
This tape has no stretch in it, so be prepared for wrinkles and gaps. It is rather short, so if you have contoured carbon bars, don't expect it to fit. Finally, the black tape they offer is too short and doesn't stick well.